“There is no essential difference between the artist and the craftsman. The artist is an exalted craftsman. By the grace of Heaven and in rare moments of inspiration which transcend the will, art may unconsciously blossom from the labour of his hand, but a base in handicrafts is essential to every artist. It is there that the original source of creativity lies.Let us therefore create a new guild of craftsmen without the class-distinctions that raise an arrogant barrier between craftsmen and artists! Let us desire, conceive, and create the new building of the future together. It will combine architecture, sculpture, and painting in a single form, and will one day rise towards the heavens from the hands of a million workers as the crystalline symbol of a new and coming faith.” — Walter Gropius
Inspired by a vision of bringing artists and craftsmen together to start a movement in art which would change the future of the world, Walter Gropius opened the doors to Bauhaus. The year was 1919 when Gropius founded Staatliches Bauhaus Weimar.
It wasn’t until the summer of 1923 when a poster was made for the school of Bauhaus that intrigued others to notice the unique typeset and design. Effective visual communication was a main focus when designing. You will see a balanced layout, vibrant colors, harmony, geometric shapes strong bars, bold and universal type. Using upper case or lower case fonts, but not a combination of the two, the typeset was clear and concise. The type was laid out in various ways. In addition to being horizontal and vertical orientation, Bauhaus is well-known for placing text at angles and also wrapping text around objects.
As the legacy continues, Bauhaus style typography is still used in modern day designs and posters. You will find their style on album covers, posters for movies, events, and signage. One of the most notable was a print designed for the Obama Presidential Campaign, a rally which was held in Berlin. It’s only a speculation, but using the Bauhaus influenced design could have been Obama’s way to show respect and appreciation for the people and the country.
Source: Smashing Magazine