This beer brand concept was born on a sunday night at school. Students were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into “thirsty one”.
The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.The desicion was to make versatile design but limit it down to a single color graphics. Their approach was different, but they all shared the same ideology about breaking out of the ordinary and making graphics that aren´t exactly typical for beer bottle labeling. The concept also makes the brand a platform for other graphic designers to show off their own design for design’ s sake.
Designed by Thorleifur Gunnar Gíslason
Designed by Geir Ólafsson
Designed by Hlynur Ingólfsson
Source: Behance Network