Brandient wins a coveted Red Dot Award

Brandient wins a coveted Red Dot Award

Typography design for BIZ Magazine’s cover is a Red Dot Award: Communication Design 2015 winner
Red Dot, the top-tier global design competition, has awarded Brandient for the original typography design featured on the cover of BIZ Magazine’s issue dedicated to the booming business scene in Singapore.

“We measure ourselves permanently against the best in the industry, and we are glad to be recognized by the Red Dot Design Award, which is well-known worldwide as a seal of design quality.”
—Aneta Bogdan, Managing Partner Brandient.

The Red Dot Award winners will be celebrated on November 6, 2015 at the official award ceremony, hosted at the magnificent Konzerthaus in Berlin.


The Visual Identity

Brandient’s approach was to create a wordmark inspired by Singapore’s superb architectural monuments. Thus, each glyph in ‘Singapore’ is inspired by a real landmark. For example, the ‘S’ can be traced back to the famous Merlion sculpture, the state’s national symbol, while the ‘E’ stands for the famous Marina Bay Sands Hotel. Connoisseurs of Singapore’s culture will thus recognize the typography inspiration, while non-accustomed readers will be intrigued by the deeply Asian spirit of each letter.

The text reads obviously in English, also Singapore’s official language, but the experience of exploring the cover is much like an exercise in visual Singlish — the variety of English spoken in Singapore, incorporating elements of Chinese and Malay.

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