De- CODE the chocolate | Branding

De- CODE the chocolate | Branding


CODE (fictional brand of chocolate)
CODE is a fictional brand of chocolate designed by Mina Bakliža. Mina took inspiration from cryptography, secret language and puzzles – from Morse code and the Enigma machines that were used during WWII, to her favourite Sherlock Holmes (Jeremy Brett) who, using his powers of deduction, solves various difficult cases. The different codes and colours indicate three different flavours: orange, dark, mint.

Mina Bakliža was born in 1983. In 2007 she received an M.A. degree in English language and literature at the University of Kragujevac (The Faculty of Philology and Arts). After four years of working as an English language teacher she enrolled at the same faculty to study graphic design. She is currently doing her master’s degree.
So far she has taken part in numerous national and international art as well as design exhibitions, some of which are Strelka International Design Festival, Golden Bee, Trnava Poster Triennial, while some of her other works have been featured on the Dieline and Packaging of the World.
She has created visual identities for several plays and theatre festivals in Kragujevac and Belgrade.
Besides poster, packaging design is one of her favourite graphic design areas.
Click to visit : Mina Bakliža portfolio

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