Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, has decided to replace iconic brand logos with female figures in order to highlight the issues of unbalanced branding in the media.
Their logos include companies like Pringles, Monopoly, DreamWorks, Schwarzkopf, and Bic. Creative Equals hope that this will bring out the issues of gender inequality.
In an interview with Dezeen, Ali Hanan, organizations founder and CEO stated that they are not attacking any of these brands personally, but they wanted to show a variety of examples to get people celebrating International Women’s Day and thinking about the need for more women. She also stated that 89.5% of design directors are male which could be one of the reasons why brand identities mainly consist of male characters.
Check them out here. What do you think?