DIMAD and Madrid City Council, supported by the Business Forum for Madrid, call on all graphic designers to take part in the first open poster exhibition of the event “Madrid Gráfica” with the motto The Light City to be held in September/October 2017.
What is The Light City?
Over half of the World´s population lives in cities. Despite the important problems they must face as a result of high growth, cities continue to be more the solution than the problem.
The biggest challenge in the 21st century is to find new urban models that change the logic which has generated some of the worst problems in cities.
Mobility has become one of the most important of those problems. We live in “heavy” cities when we should be living in “light” ones.
The negative impact of excessive car use is, above all, a symptom of our own incompetence. Although we cannot eliminate all cars at one blow, we can urgently start setting up alternative mobility systems pointing in the direction of what we are calling The Light City: reducing the number of the most polluting vehicles, increasing the use of bicycles, renting vehicles, carpooling, and the permanent improvement of public transport, among other measures.
When we talk about The Light City we also talk about Circular Economy: Recycle, Repair, Reuse and Recover. Applying ideas of urban acupuncture instead of “invasive surgery”: urban vegetable patches, measures against visual pollution, making cities friendlier places to live in and easier to use.
However, these changes cannot be imposed. To this end, to change the model of the city, a change in citizens´ mentality is necessary. Essential to materialize the transformation of cities, until they become the cities we need.
The content of this first open call will move around the concept of Light City. This should be both the content and motto to be included -in the chosen language- in all the posters by the author or authors.
The goal of the Contest is twofold:
– The first, to show graphics and its practitioners’ capacities to deal with issues that concern society and to do so in an appealing way.
– The second objective is to visually spread the Motto and the content of the call, in this case, The Light City, and to successfully get the posters to transmit concepts relating to better urban mobility expressed openly and freely by the author or authors, following the definition included under the terms of this call.
All the posters will be exhibited at the Central de Diseño de Matadero Madrid.
The international jury will select the best 100 posters exhibited so that they can be exhibited in the streets of Madrid.
Likewise, the Jury will select the poster which, in their view, best represents to the objective of the Exhibition Light City 2017.
It will be shown as the winner in the exhibition and in the press release after the event.
In order to guarantee the high level of the jury and to ensure that the submitted proposals comply with the values stated above, five first class international graphic designers have been appointed. Carmelo di Bartolo, the industrial designer and Bionic expert from Milan, has been requested to attend as the sixth member of the jury for being one of the promoters and creators of the term Light City. They have all confirmed their participation:
Alejandro Magallanes. Mexico
Ivan Chermayeff. USA
Mirko Ilic. Bosnia. USA
Alain Le Quernec. France
Pekka Loiri. Finland
Carmelo di Bartolo. Italy
The six members of the jury will assess the submitted work, and select those that they consider being most significant, up to 100. They will later select the winner of the 2017 Open Call.
These 100 selected posters will be exhibited at Central de Diseño Madrid.
To participate or read more please visit Madrid Gráfica