BORN OF A PIONEERING SPIRIT, MASSACHUSETTS COLLEGE OF ART AND DESIGN IS THE NATION’S FIRST INDEPENDENT PUBLIC COLLEGE OF ART AND DESIGN—AND THE FIRST ART SCHOOL TO GRANT A DEGREE.
MassArt (Massachusetts College of Art and Design) is a public, independent university of art and design. Their goal in establishing the Massachusetts Normal Art School was to educate students in the creative process, which would in turn lead to the development of the mind, body, and spirit.
From the page to the screen to the built environment, graphic design is central to how we construct and convey meaning in the world around us. The Graphic Design Department at Massachusetts College of Art and Design provides students with a robust working knowledge of print design, information design, branding, and dynamic media (experience design). MassArt students learn “hands on” in studio classes led by a faculty of practicing designers and design educators, accomplished in their areas of expertise. We welcome you to explore Massachusetts College of Art and Design online (massart.edu) or in person. Below you can view some of the wonderful designs of MassArt students.
Title of Project: Elements of Style
Text Content written by William Strunk, Jr. and E.B. White
This project was a redesign of the classic composition and grammar guide, ” Elements of Style,” by William Strunk, Jr. and E.B. White. My concept was to keep the serious subject matter of the book accessible by playfully comparing writing style and fashion style. I referenced fashion magazines by using halftone techniques and with collages created from fashion photography which illustrate grammar rules and composition examples from the text. I choose a bold color scheme to reflected the strong voices of the authors.
Title of Project: Momentous Magazine
Momentous is a concept for a science and technology magazine. Its focus is on human achievement and the current breakthrough’s being made that will shape the future of mankind. It was originally inspired by my interest in the idea of exploration and how it manifests itself on all different scales, from the smallest fundamental building blocks of life to the Universe and beyond.
Title of Project: My Family Tree
This is a data visualization of all my living family members as of 2012 both here in America and abroad. The visualization breaks down the information according to relationship, mother versus fathers side, employment status, education, and age. If you look closely you can clearly begin to notice trends amongst the certain generations and offspring.
Title of Project: Signature Magazine
Signature is a travel magazine that focuses on different locations all around the world every month. It differs from most glossy travel magazines in that it doesn’t focus either on luxury travel or popular tourist attractions, but instead a look at the location through locals eyes for all its ‘signature’ aspects. The magazine covers food, culture, landscape, sights & sounds, and people. The first issue of the magazine is all about California and features stories from locals and why they fell in love with CA as well as where to get the best food and where to go to get out of the city.
Title of Project: ‘Of Departing and Returning’ and Artists Book on my Personal Geography
‘Of Departing and Returning’ is an artist’s book that explores my personal geography. When I first thought about what I considered home I thought of where I’ve been and where I’m going. I took this duality of longing for both my hometown and the future and created a removable spine book, which allowed me to tell the story of departing on one side, and of returning on the other. This book form creates a cycle, which directly reflects how I identify the concept of home. I chose to illustrate my book with birds since they migrate in the winter, only to return home again in the spring.
Title of Project: Easy Listening
With an essay by Stephen Hall as the base, Easy Listening explores my personally geography. I decided to design a book about the terrible music that influenced me as a musician. Instead of mapping out my own geography, I focused on the location of the music I listened to. This book covers from ages 11-20 and includes a map of each highlighted artist as well as a soundtrack to the map.
Title of Project: Some Virtues of Design
A handmade book design using Gui Bonsiepe’s Some Virtues of Design as the primary text and excerpts from notable designers such as Jan Van Toorn, Michael Rock, Kalle Lasn, and Steven Heller as secondary text. A combination of texts combined into one book that explain Bonsiepe’s virtues for the future generation and comments and ideas that interlock by the views of various designers.
Title of Project: A Trip Down Memory Lane
A collection of 100 survey responses asking about the earliest memory. The data was organized into seven categories on a sense or factor it was based on. Starting from the center, the filled and unfilled circles represent gender. These gender plots are placed on a ring of circles that represent the owners’ ages in the memory. They are assigned to a category by color and enter into another set of rings that represent the scale of importance from 1–10 of the memory to the owner. At the end, the number relays to an index of all 100 memories at the bottom.
Thesis Advisors: Brian Lucid, Dennis Ludvino
Master of Fine Arts in Visual Communication at Dynamic Media Institute, Thesis
A _____ Thing Happened on the Way to the Theatre. Book. 2013
A ______ Thing Happened on the Way to the Theater, the final deliverable for a Master’s thesis in Communication Design, is a study in contrast. The book mixes classical typesetting with a modern, bold, spunky visual language. Varied overlaid patterns are paired, throughout the sections, with fine art photography and traditional book elements. These design choices mirror the research and findings presenting in the document, which bring elements of contemporary service design to the age-old art form of theatre. The book’s overall theatricality keeps it’s reader enthralled, just as bringing dynamic media into the theatre lobby enhances an audience’s experience of production.
Project Title: rove magazine
My work at MassArt lies at the intersection of adventure and design. I have been heavily focused on creating work that aligns with my passion for the outdoors. This piece is for Rove, a fictional adventure brand. It is a large format, quarterly, magazine that celebrates beautiful outdoor imagery, art, design, and typography. This issue not only features an interview with inspirational photographer, Kevin Russ, but it also chronicles the story of the dangerous overload of Mt. Everest summit attempts. Accompanying this article is an infographic poster titled “Death From Above.” The infographic makes a visual correlation between the large increase in summit ascents and the increase in fatalities on Everest.
All authors, photographers, and artists are credited within each issue.
Imagery Credits: Jimmy Chin, Kevin Russ, Renan Ozturk, RedBull, National Geographic, Johan Jonsson
Title of Project: “10 Things” Brochure Design / “Climate of Denial”
This project deals with the curation and presentation of a narrative editorial that informs about a specific topic by covering ten related subjects within the overall theme. I chose to focus on ten special interest groups within the United States that continue to deny the science of climate change. In my work I describe how these forces translate their financial strength into political outcomes that favor the oil industry and maintaining the status quo, in spite of the overwhelming consensus that global warming is caused by humans.