Student Work: Film Festival Book Design

Student Work: Film Festival Book Design


Jon Wong is a new promising graphic designer who has a particular talent for book and publication design. This is one of his earlier student works he created during the 2010 and here we can see his powerful talent of illustration, packaging and typography.

Beast in a Neon Cage is the name of a hypothetical film festival. The assignment was to create a festival for a director of their choice and develop a brand and visual identity to extend across multiple pieces including: a poster, catalog book, DVD set, soundtrack, letterhead, schedule, tickets, signage, website and numerous products. You can read more about this concept and how he ended up with this amazing design at

Beast in a Neon Cage is the name of a film festival project for legendary cult director Seijun Suzuki. The name for the festival is a metaphor for the characters that appear in Suzuki’s films: gangsters and crooks who on the surface appear civilized, but underneath are wild beasts that are stuck in the “neon cage” of the Tokyo nightlife. Building on that idea and the psychedelic imagery of his films, the festival’s visuals burst with color. The sharp angles reflect the on-screen chaos and the cartoon imagery hints at the dark humor that frequents Suzuki’s work. Finally, the packaging of the products uses raw wood on the outside to mimic the sophisticated veneers of these characters, but inside they explode with color, achieved through the use of various sheets of colored plastic.