Colombian art director/graphic designer, Daniel Forero, based in Stockholm since 2010 but currently working at Sagmeister & Walsh in NYC.
Daniel likes working with both, conceptual and experimental projects where he can mix photography with graphics. Checkout some of his projects below or visit for more his website at http://daniel-forero.com/
Daniel’s curiosity and love for things that first appear as nonsense was the starting point for the project named “Concept”. He is creating a series of conceptual images depicting different emotions in a contradictory way.
“Horse” is my favorite of Daniel’s projets, because it is a project made only for his imagination to find food. None of the pictured horses exists anymore. And they never existed for long…
In this project, the process is more important than the final result because there is no final result. Instead it’s a little horse that grows with layers and layers of ideas and materials.
Using only one wooden horse as the canvas, a design is created, photographed and then replaced with a new design on top of it. Meaning the design only exists for a limited amount of time and then is forever gone.
This project began as a little joke. Daniel Forero said to a friend that Sweden is so cold that fruits should have double skin. “Fruits” is the visualization of this simple thought, creating a wonderful new series.
Daniel Forero, as a typical artist, has always been inspired by plants and curvy/abstract shapes. So, you can imagine if those two were combined what inspirational and playful patterns would be created (!) with some sort of in-movement camouflage.