The Nike logo 40 years ago …

The Nike logo 40 years ago …


Nike‘s logo history started 40 years ago! Carolyn Davidson was asked to work on a shoe stripe, logo. The only advice she received was to “Make the stripe supportive of the shoe.” Davidson came up with half a dozen options. None of the options “captivated anyone” so it came down to “which was the least awful.” and she was paid $38. The least awful design came up one of the most recognizable and inspiring logos.

Source: PrintMag.