Sochi games’ press release: ”The Olympic patchwork quilt, developed by Bosco’s creative department and given to the Sochi 2014 Organising Committee, will be the official Look of Russia’s first Winter Games.
Our goal was to represent a diverse range of emotions and feelings, connecting concepts like Motherland, Family, Culture, Time, Olympism, Peace, Nobility, Friends, Memory, Honour, Dreams, Beauty, Freedom, Pride, Warmth, Happiness, Greatness, Reliability, Victory, Creativity, Hospitality, Creation, Future, Russia, Planet Earth.
Every region in the world is proud of its unique origins, and it is no different in Russia. That is why there are so many different local traditions, songs and crafts that highlight the individuality of their creators, each valuable in its own right. Bosco had a wealth of choices to represent Russia’s rich diversity, but in the end we settled on something familiar, warm and welcoming: the patchwork quilt.
In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russia’s 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace, Gzhel and Zhostovo painting, Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns. That is how we arrived at a modern, distinctive and unmistakeably Russian Look of the Games.”
The Olympic patchwork quilt
Winter Olympics posters pay homage to Kazimir Malevich.
Sochi games’ press release: ”The Sochi 2014 Organising Committee has unveiled the official posters of the Olympic and Paralympic Winter Games in Sochi, which reflect the core values of the Sochi 2014 brand. The posters are a key element of the Games and are designed to promote the Games and reflect the look and atmosphere of this global-scale sporting event.
In addition to the two official posters, a special collection of posters has also been released, illustrating the Games and Russia’s national character. Imagery on the posters features the host city of the Games, including the warm sea and snow-capped mountains. These images also reflect Russia, where nature borders modern metropolises, and rich cultural heritage resonates with the spirit of innovation
The figures depicted on each poster symbolize equality and Paralympic spirit, steadfastness of character and the will to win. The creative design employed is reminiscent of the works of notable Russian artist Kazimir Malevich, a style which is identifiable for many in Russia. These colorful and inspirational posters will please fans and guests to the host city of the Paralympic Games while also highlighting the first Winter Olympic and Paralympic Games in Russia.”
More about the posters here: blog.paralympic.org/