The Signs of Life by Touraj Saberivand

“The signs of life” is a new series of work made by Touraj Saberivand, matching different traffic signs to concepts of life in a minimal concept. As Dieter Rams quoted one of the rules of Good Design, “As little design as possible”.
What we call minimal today has little to do with what minimalism meant during the sixties. They wanted to eliminate meaning from their work while today’s minimalists try to omit unnecessary elements. It might be possible that our work do not carry meanings but in fact, what Touraj Saberivand was after in this project was to give meaning to the signs we see each day. These signs only give us messages and simple warnings about our surroundings but have no deeper meanings. Touraj Saberivand omitted their colors as they didn’t help with the meanings and he only gave them new names. They have new meanings with his new naming. That’s how they become different from the late minimalism.
More works of Touraj Saberivand at www.designvand.com

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Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)