The recent unveiling of Starbucks’ new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name and focuses solely on the iconic mermaid; once revealed, the design incited a blaze of comments across the blogosphere.
Although the container holding your latte is a different case (as you’ll see the design after you’ve committed to buying it), there’s no question that brand and design plays a big role in the products we encounter–and purchase–daily. Consider such iconic examples as Wonder Bread; is it any wonder the primary colored circles remained despite a brand redesign? These images are embedded in our subconscious.
Food packaging designs have the power to capture our attention, present a lifestyle, express a brand’s mission, steer us toward healthier choices and, ultimately, compel us to buy a product. In seeking clever packaging designs.
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| Source: Design Your Way |
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| Source: The Dieline |
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| Source: Mustard and Sage |
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| Source: Toxel |
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| Source: Eater |
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| Source: The Dieline |
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| Source: Doobybrain |
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| Source: Behance Network |
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| Source: POPSOP |
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| Source: Fresh & Easy Buzz |
Source: www.huffingtonpost.com
