10 Clever Package Designs

 

The recent unveiling of Starbucks’ new logo brings conversation about branding to the mainstream. The new, simplified cup design eliminates the name and focuses solely on the iconic mermaid; once revealed, the design incited a blaze of comments across the blogosphere.

Although the container holding your latte is a different case (as you’ll see the design after you’ve committed to buying it), there’s no question that brand and design plays a big role in the products we encounter–and purchase–daily. Consider such iconic examples as Wonder Bread; is it any wonder the primary colored circles remained despite a brand redesign? These images are embedded in our subconscious.

Food packaging designs have the power to capture our attention, present a lifestyle, express a brand’s mission, steer us toward healthier choices and, ultimately, compel us to buy a product. In seeking clever packaging designs.

 

Source: Design Your Way

 

Source: The Dieline

 

Source: Mustard and Sage

 

Source: Toxel

 

Source: Eater

 

Source: The Dieline

 

Source: Doobybrain

 

Source: Behance Network

 

Source: POPSOP

 

Source: Fresh & Easy Buzz

Source: www.huffingtonpost.com

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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