100 Amazing Cycling Posters | The “100 Hoopties” Project

100 Hoopties is a design challenge project where every day for one hundred days starting April 7th, 2014 and ending on July 15th, 2014 – an iconic poster design will be reanimated through scrapped bicycle parts. This project is part of a series of 100 Days projects, taken on by the 2014 Masters in Branding graduate students at the School of Visual Arts in New York City.

The only restrictions for 100 Days projects is that the basic operation must be repeated in some form every day.


Mad Men (2007)
Original artwork copyright owned by Weiner Bros.
Series Print design by The Refinery

Parts Used: Chain, Chainrings, Lock Rings, Pulley Cage, Derailleur Cable End Caps, Schrader Valve, Spring




Westinghouse (1959)
Original logo design by Paul Rand

Parts Used: Chain + Reflectors



2001: A Space Odyssey (2013)
Original fan art poster design by Viktor Hertz

Parts Used: Chain, Reflectors, Derailleur Cable End Caps, Bottom Bracket




Silence of the Lambs (1991)
Original theatrical release poster design by BLT Communications

Parts Used: Chain, Derailleur Cable End Caps, Pulley Cages, Brake Levers, Spring, V Brake Cable Guide



“Millions of Cyclists Choose Pirelli Tires” (1961)
Original poster design by Bob Noorda

Parts Used: Inertia Racing Technology Verdugo Aluminum Wheels, Deep Dish Single Speed Wheel, 700×25 Road Wheel, Chain

100-hoopties-pirelli-vignelli-Bob Noorda


The Man with the Golden Arm (1955)
Original poster design by Saul Bass

Parts Used: Rusted Chain, Clean Chain. Brake Bolts




Girl with Ball (1961)
Original painting by Roy Lichtenstein

Parts Used: Chain, Reflector, Derailleur End Caps, Brake Bolts



James Bond 007: Dr. No (2013)
Original fan art poster design by Alain Bossuyt

Parts Used: Chain, 510 Derailleur Cable End Caps, Reflectors



Django Unchained (2012)
Original theatrical release poster design by BLT Communications

Parts Used: Chain, Brake Bolts, Derailleur Endcaps




Clockwork Orange (1971)
Original theatrical artwork by Josep Renau

Parts Used: Chain, Rear Cassette Piece



Cambell’s Tomato Soup Can (1968)
Original painting by Andy Warhol

Parts Used: Chain, Reflectors, Derailleur Cable End Caps, Rydesafe Reflective Bike Decals

100-hoopties-campbells-soup-Andy Warhol

100-hoopties-campbells-soup-Andy Warhol-detail


Bike to Work (2012)
Original poster design by Peter Horjus

Parts Used: Chain, Derailleur Cable, Derailleur Cable End Caps, Brake Bolts, Cogs, V-Brake Cable Guide




The Son of Man (1964)
Original painting by René Magritte

Parts Used: Chain, Reflectors, Brake Levers, Pulley Works, Rear Cassette, Biospace Chainring, Cogs, Derailleur Cable End Caps, Wald Bike Basket Support Arm, Granny Smith Apple

100-hoopties-Apple-René Magritte

100-hoopties-Apple-René Magritte-detail


American Beauty (1999)
Original poster design by Pulse Advertising

Parts Used: Chain, Derailleur Cable End Caps, Brake Bolts, Rose, Chain Spacers

100-Hoopties-american-beauty-Pulse Advertising

100-Hoopties-american-beauty-Pulse Advertising-detail


United States Air Force (2000)
Branding by Siegel + Gale, Creative Director: Ken Cooke, Strategy Lead: Bob Knapp

Parts Used: Chain, Brake Levers, Reflector



Adidas (1972)
Original logo design by Adi Dassler

Parts Used: Chain, Chainring, Lock Rings, Bottom Bracket, Derailleurs, Brake Levers, Schrader Valves, Presta Valve, Bar Grip, Rear Derailleur Works, Pulley Cages, Pulley Cage Works, Bar End Plug, Brake Bolts, Spacer, Brake Pads, Spring.




Intelligentsia Coffee (2006)
Original logo design by Planet Propoganda

Parts Used: Chain, Brake Levers, Pulley Cages, Pulley Works, Biospace Chainring, Reflectors, Schrader Valves

Check out more posters at : http://100hoopties.com/posters/

Graphic designer and cyclist Jennifer Beatty created 100 Hoopties to bridge her contrasting identities. Inspired by cycling subculture, her lust for upcycling and the sheer challenge of completing 100 posters in 100 days, Jenny aka “graphikdeziner” is finally putting to use, all the bike junk she has been collecting through the years.

Over the years, Jenny has lived in four states (Michigan, Arizona, California & New York) with a brief stint in Italy where she wrapped her undergraduate education. Since hitting the market as fresh meat, Jenny has struggled with the volatile nature of being a hungry designer. Ambition drives her to chase the best gigs and demand the best quality.
At each impasse, Jenny has experienced an identity shift. Most recently, the shift came abruptly moving to NYC, where her cyclist identity took a back seat while she pursued her master’s degree. The constant push and pull of which persona to embrace inspired Jenny to build a bridge that would summarize these lives and create a new jumping off point.

Throughout this project, Jenny hopes to question what most people consider to be garbage and tap into the raw hands on artwork she has put on hold for so many years.

Iconic poster suggestions are welcome anytime, feel free to email ideas to [email protected]


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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