MAD | Corporate branding by PaperView


MAD is a club located in Beirut, a city that has shown itself to be one of the top ten cities to party in. Paperview created an identity for the club with much love and fun. The goal was to create an identity that was visually strong, fun, a tad psychotic, and simply had a mind of its own. Graphics were made to look as though they had been seen through a kaleidoscope in a world where madness was not just accepted but celebrated.

Different materials, and printing techniques were used to help translate MAD’s visual goal, from Plastic 3D place mats to menus that look quite simple, but peek inside and you will find it has a mind of its own.
















PAPERVIEW is a design studio and concept lab specialising in print media. From their offices in Beirut, we have collaborated with a roster of international and regional clients.

Paperview services include: Corporate branding, Identity creation and development, and multimedia design. PAPERVIEW also has a highly successful track record in the restaurant sector, where its experience has translated into some of the most well known restaurants, lounges and clubs in the region’s nightlife.

Paperview’s clients run on a broad spectrum from architects, interior designers, jewellery designers, restaurants, bars, nightclubs, hotels, universities, Beauty lounges, delivery concepts, to IT companies, NGO’s and pharmaceuticals.


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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