The company TBWA was the one that created one of the most successful, and longest running, campaigns. The idea came to South African art director Geoff Hayes while in the tub. It very simply featured the distinct Absolut bottle in the center with the title “ABSOLUT ____”, which could be filled in to meet whatever direction the company was looking for.
Over the years the ads have been altered to match various locations, like U.S. states or cities, cultures, trends, holidays, or new products. The ads were also some of the first to embrace the gay community.
Everything worked out for Absolut. As of 1994, they have been in the top ten international premium spirits blend.
VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project.
“I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”.
FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG.
She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool.
CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST
which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)