AleBrowar – New Beer, Fantastic Package


On march 23rd Smoky Joe was released to hit the stores and pubs around the country – a new beer from AleBrowar designed by Ostecx Créative. Smokey Joe it’s a Whisky Extra Stout, dark beer brewed based on whisky malts. New in AleBrowar offer and also on the polish market – so far none of the native breweries made a beer in this original style. The role of Ostecx Creative, like with previous seven beers from AleBrowar was creating a name, making an illustration and final designing of the label. Smoky Joe will face the market reality in metalic PANTONE 875 C color, which refers to the tinge of whisky. Cooperation of Ostecx Creative and AleBrowar has started in spring of 2012. Agency was participating in birth of the new brand, creating a branding and marketing communication strategy along with the owners of new contract brewery. First three beers: Rowing Jack (India Pale Ale), Black Hope (Black India Pale Ale) and Lady Blanche (Witbier) were released may 15th of 2012. AleBrowar packaging, besides building a world of brand based on the original characters, stands out with some unconventional sollutions like fluorescent elements on the label of Naked Mummy (Pumpkin Ale) or gift box for Saint No More (Christmas Ale) beer.


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.