Mona Sibai and Björn Ewers were commissioned to create a campaign for the chamber-ensemble of the Berliner Philharmoniker. They wanted to be close as possible on the music and to achieve that they had to enter into the musical instruments. Very innovative and creative. Then, Mierswa Kluska’s camera becomes an instrument within the instrument and played its own music. It is amazing how our perspective can change and our mind can shifted if we see things from another angle than we have used to.
CONCEPT: MONA SIBAI/BJÖRN EWERS
CLIENT: Berliner Philharmoniker
AGENCY: Scholz & Friends Berlin
PHOTOGRAPHER: Mierswa Kluska
ART DIRECTOR: Björn Ewers
COPYWRITER: Mona Sibai