Marçal Prats has just published a new project featuring his latest editorial work done for GovLoop, the Washington, DC company. The styles he used are inspired by very different sources: the fauvist paintings of Andre Derain (1900-1910), the Lego store in the Rockefeller Plaza of New York City, and the cute Japanese Kawaii style.
These public-sector publications have one thing in common: the people. The topics they deal with are very sensitive and therefore the illustrations always convey trust and positivity.
Defining Your Role in Government Customer Service
How can U.S. agencies bring customer service to every level of their organization? This guide explains the role of each department and staff member – from agency leaders to frontline staff to HR and IT personnel – and provides firsthand advice.
The illustrations are influenced by the fauvist paintings of Andre Derain (1900-1910), which are characterized by strong colours and fierce brushwork.
The Human Resources Playbook for Government
This playbook focuses on the key issues U.S. agencies must address to achieve proper recruiting, hiring, onboarding and employee development.
The concept of Human Resources, together with Playbook, evokes the favourite game of my childhood: Lego –with its characters, bold colours, and the assembly instructions as well. Furthermore, the illustrations have been drawn in blocks using a grid, like when playing the game.
The People Behind Government Cybersecurity
This guide dives into six personas that represent different types of agency personnel behind government cybersecurity. By better understanding them, U.S. agencies can tackle the most important component of cyber defence: humans.
The design is inspired by the Kawaii culture: anything that stirs feelings of care, and protectiveness.
Check out more about these project: https://www.behance.net/gallery/59882033/Editorial-Illustrations