Beautiful New Identity for Mohawk by Pentagram

 

Pentagram designed the new identity of Mohawk, a family business founded in 1931, North America’s largest privately owned manufacturer of fine papers and envelopes. The paper business has changed enormously in recent years, with revolutions in digital technology transforming the ways people use paper. To meet this challenge, Mohawk is leveraging connections in the digital, design and photo spaces to develop new web-based offerings. This week the company launches a dynamic new identity system designed by Pentagram’s Michael Bierut and his team that helps reinvent Mohawk for the digital world.

The new mark is based on the letter M. The logo serves as a monogram for the name Mohawk, but is also inspired by the papermaking process and the printmaking process, both of which involve paper moving around cylinders. The forms of the logo suggest paper rolls, printing presses and circuit boards, as well as the idea of connection and communication, the core functions of paper. “Whether it’s for a small book of family photos or a brochure for a giant corporation, it’s all about communication,” says Bierut. Applied to advertising, swatchbooks, brochures and ream wraps, the logo is a building block in a flexible branding system that includes more than a dozen color variations and countless patterns based on the mark.

Read more about at Pentagram’s website

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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