Bella Ciao Craft Beer Packaging Design

Bella Ciao is a lager craft beer that pays homage to the famous libertarian anthem, a call for universal struggle against all political and social oppression.

The design evokes the Italian origin of the song, using images taken from pamphlets of social protests in Rome during the 1970s, while the ground-breaking Futurism work by the Italian artist Fortunato Depero inspires the logotype and typefaces.

The main purpose of the design is to express the power of the protest, using a strong combination with a striking contrast between the colours red, black, and white. In addition, the style depicts the vibrant, expressive, and even lo-fi quality finishes of the vintage underground political print materials.

Bella Ciao craft beer can be purchased at the l’Anjub Store <>.


Disciplines: Packaging, Beverages, F&B, Branding, Typography
Client: L’Anjub Brewery <>
Designer: Marçal Prats <>
Location: Tarragona, Catalonia (Spain)


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Thank you!

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (