Brand Creation and Packaging Design for New Zealand Wine Range “The Aquarelle Estate”

 

The client’s brief…

Brand creation and packaging designed by London Studio to develop a new brand for a range of New Zealand wines that will be sold internationally. The branding would need to be identifiable and unique enough to stand out in a cluttered international market but still be expandable for future additions to the product range.

London Studio’s direction for the design…

“The concept for the brand originated from our clients two great loves, painting and the French language. The Aquarelle Estate (french for watercolour) was born. A wine glass water colour graphic combined with white spaces and clean typography were used to draw attention on the shelf and help consumers to identify their preferred drop. The Cuvée Brut was positioned to be more gift-able with a carton design, then finally a range of stationery was created to unify the brand.”

Website: www.londonstudio.co.nz
Wellington, New Zealand

 

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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