Brandient wins a coveted Red Dot Award

Typography design for BIZ Magazine’s cover is a Red Dot Award: Communication Design 2015 winner
Red Dot, the top-tier global design competition, has awarded Brandient for the original typography design featured on the cover of BIZ Magazine’s issue dedicated to the booming business scene in Singapore.

“We measure ourselves permanently against the best in the industry, and we are glad to be recognized by the Red Dot Design Award, which is well-known worldwide as a seal of design quality.”
—Aneta Bogdan, Managing Partner Brandient.

The Red Dot Award winners will be celebrated on November 6, 2015 at the official award ceremony, hosted at the magnificent Konzerthaus in Berlin.


The Visual Identity

Brandient’s approach was to create a wordmark inspired by Singapore’s superb architectural monuments. Thus, each glyph in ‘Singapore’ is inspired by a real landmark. For example, the ‘S’ can be traced back to the famous Merlion sculpture, the state’s national symbol, while the ‘E’ stands for the famous Marina Bay Sands Hotel. Connoisseurs of Singapore’s culture will thus recognize the typography inspiration, while non-accustomed readers will be intrigued by the deeply Asian spirit of each letter.

The text reads obviously in English, also Singapore’s official language, but the experience of exploring the cover is much like an exercise in visual Singlish — the variety of English spoken in Singapore, incorporating elements of Chinese and Malay.

biz-singapore-inspiration-1 biz-singapore-inspiration-2 biz-singapore-inspiration-3 biz-singapore-inspiration-4 biz-singapore-inspiration-5 biz-singapore-inspiration-6


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (