Branding of Arts & Culture Phidias, Greece

Branding of Arts & Culture Phidias, Greece

The Corporation of Arts & Culture Phidias, is a non profit organization based in Florina, Greece that organize cultural happenings, applied arts and promote cultural events and artists.

Anima design lab is an independent group of designers based in Volos, Greece, commissioned to design their brand.  Considering the different fields of “Phidias” they designed a logo that can be viewed in various shapes and forms.

“The icon of the logo is the letter “Φ” (phi), as the initial of the name “Φειδίας”(Phidias) and the symbol of the Golden Ratio, designed in an oblique way to give a dynamic shape of the logo. The borderline in the center of the icon is gold, symbolizing the golden ratio. The shape of the icon can change form, according to the event and field, as the golden borderline remains in the same spot. For the title of the logo and the organization’s design needs, we designed a font named “Gotio”.”

PHIDIAS-logo-by Anima-01 PHIDIAS-logo-by Anima-02 PHIDIAS-logo-by Anima-03 PHIDIAS-logo-by Anima-04 PHIDIAS-logo-by Anima-05 PHIDIAS-logo-by Anima-06 PHIDIAS-logo-by Anima-07 PHIDIAS-logo-by Anima-08 PHIDIAS-logo-by Anima-09 PHIDIAS-logo-by Anima-10 PHIDIAS-logo-by Anima-11 PHIDIAS-logo-by Anima-12 PHIDIAS-logo-by Anima-13

Creative/Art Direction: Dimitris Chatzelas
Designer: Dimitris Chatzelas
Print ​Designer: Nikos Karapatakis