Branding of Arts & Culture Phidias, Greece

The Corporation of Arts & Culture Phidias, is a non profit organization based in Florina, Greece that organize cultural happenings, applied arts and promote cultural events and artists.

Anima design lab is an independent group of designers based in Volos, Greece, commissioned to design their brand.  Considering the different fields of “Phidias” they designed a logo that can be viewed in various shapes and forms.

“The icon of the logo is the letter “Φ” (phi), as the initial of the name “Φειδίας”(Phidias) and the symbol of the Golden Ratio, designed in an oblique way to give a dynamic shape of the logo. The borderline in the center of the icon is gold, symbolizing the golden ratio. The shape of the icon can change form, according to the event and field, as the golden borderline remains in the same spot. For the title of the logo and the organization’s design needs, we designed a font named “Gotio”.”

PHIDIAS-logo-by Anima-01 PHIDIAS-logo-by Anima-02 PHIDIAS-logo-by Anima-03 PHIDIAS-logo-by Anima-04 PHIDIAS-logo-by Anima-05 PHIDIAS-logo-by Anima-06 PHIDIAS-logo-by Anima-07 PHIDIAS-logo-by Anima-08 PHIDIAS-logo-by Anima-09 PHIDIAS-logo-by Anima-10 PHIDIAS-logo-by Anima-11 PHIDIAS-logo-by Anima-12 PHIDIAS-logo-by Anima-13

Creative/Art Direction: Dimitris Chatzelas
Designer: Dimitris Chatzelas
Print ​Designer: Nikos Karapatakis

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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