12 paradoxes of graphic design

Adrian Shaughnessy is a graphic designer and writer based in London. In 1989 he co-founded the design company Intro. Today he runs ShaughnessyWorks, a consultancy combining design and editorial direction….

The Brand Gap

Lets start by dispelling some myths. Fisrt! A brand is not a logo. Second! A brand is not an identity. Finally a brand is not a product! So, what is…