The German Child Protection Agency, Federal Association of Berlin was responsible, designated with the conception and design of an attention-grabbing logos, as well as a claim “of a cost-efficient campaign on the theme” Child poverty in Germany.
The occasion was the return of the year 2010 the “Year of the poverty and social exclusion” by the European Commission.
The challenge: not taking the – possibly discriminatory – representation of poor children.
The iconographic poverty gap in the campaign logo is also part of the problem and the solution, namely, if the machine (also in the head) closes to overcome poverty barriers and existing funds to share more fairly.
The slogan “Together overcome barriers.” Calls with the campaign logo on the act clearly.
http://www.designiert.de
Source: Child poverty – to overcome common barriers.
Child poverty – Together overcome barriers
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