I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design- say if you saw your logo in all red that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo – Patrick Winfield
These logos you see below, were designed in black and white and (successfully) are communicative, powerful and very inspiring! Click on logos to jump to it’s creator. Enjoy!