Empowering women by replacing iconic brand logos with female figures

Creative Equals, an organization aiming to support talented women and promote diversity in creative industries, has decided to replace iconic brand logos with female figures in order to highlight the issues of unbalanced branding in the media.

Their logos include companies like Pringles, Monopoly, DreamWorks, Schwarzkopf, and Bic. Creative Equals hope that this will bring out the issues of gender inequality.

In an interview with Dezeen, Ali Hanan, organizations founder and CEO stated that they are not attacking any of these brands personally, but they wanted to show a variety of examples to get people celebrating International Women’s Day and thinking about the need for more women. She also stated that 89.5% of design directors are male which could be one of the reasons why brand identities mainly consist of male characters.

Check them out here. What do you think?

McDonald's female version

Mtv female version

Pringless female version

Dreamworks female version

Johhny Walker female version

Kfc female version

Bic female version

Monopoly female version

Schwarzkopf female version

branding Logotypes

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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