Concreate Studio® is a graphic design studio specialised in visual identity which is standing out in Italy and abroad because of its quality and creativity. Concreate Studio® is born from passion for visual communication and from team’s common vision which permits them to work together in a perfect harmony thanks to the union of experiences and competences.
Concreate Studio’s® members collaborate with architects, designers, photographers and videomakers in order to be able to offer a complete and high-standard service to the clients, which goes beyond the brand project and which permits them to coordinate at their best the whole visual identity and to give the brands power and competitiveness. Visit Concreate Studio® @ www.concreate.it
Project’s Name: Cester Pharmacy
Designers: Antonio Bellan, Tomas Massarenti
Photography: Concreate Studio®
Project’s Descriptio by Concreate Studio®:
Cester is the name of a family of pharmacists.
Their small local business allows them to have a privileged relationship with people.
The Cester visual identity is based on a set of core values: caring for health, professionalism, cordiality.
For the creation of the logo we sought inspiration in the most recognisable shapes for pharmacy and we chose the cross symbol.
We obtained this shape by the displacement of the central part of the “c” bowl.
The use of negative space in logo design is a great way to catch the eye of the beholder, which is one of the most popular techniques for its effectiveness, because it creates an interesting visual effect for the human eye to fathom and it facilitates the memorization of the logo.
The lettering is clear and simple. We designed the typeface in order to give it an authoritative and professional look, which gives security.
The use of lower case letters and the presence of particular roundings gives the logo a cordial look, too.
Project’s Name: CICS
Designers: Tomas Massarenti, Antonio Bellan
Photography: Concreate Studio®
Project’s Description by Concreate Studio®:
CICS (Italian Consortium Cooperatives of Performing Arts) has to encompass the various performing arts like: Music, Dance, Cinema and Theatre.
All these disciplines are united by movement, the vibration. For this reason we analised the letters of the name and eliminated the superfluous in order to obtain simple shapes; we then identified three linear signs which develop from a rest state (the I) and model themselves on the remaining letters, as they were plucked strings of a musical instrument or a sinuous body who moves on the set, small pieces of an acoustic waveform which designs the outlines of it and gives the logotype the dynamism we were looking for, maintaining at the same time an understated, elegant and timeless style, which accords to the style of each artist.
Project’s Name: Marangoni Gino
Designers: Tomas Massarenti, Antonio Bellan
Photography: Concreate Studio®
Project’s Description by Concreate Studio®:
Marangoni Gino is a freelance salesman who has been working for 30 years in the packaging industry.
In order to consolidate the results obtained, at this stage of his professional career, he asked us to create his new personal brand.
We thought the new visual identity had to be elegant, traditional and sober.
During the creative process, we were inspired by a famous phrase coined by Giorgio Armani: “Elegance is not about being noticed, it’s about being remembered”.
We designed a calligraphic style symbol: three lines that form an “m” letter, a monogram, independent of the logotype, that is often placed on the bottom as a seal.
The logotype is a custom typeface, which has a classic look, with details that make it unique and distinctive.
For the stationery we used Favini Burano fine papers in three different shades of grey.
Duplex laminating papers, blind embossing and copper hot foil stamping make a high-quality appearance at the entire stationery set.
Project’s Name: Mod’Art
Designers: Antonio Bellan, Tomas Massarenti
Photography: Concreate Studio®
Project’s Description by Concreate Studio®:
Mod’Art is a hair stylist salon, which has mainly female clients of average age and upper middle status.
The salon offers its clients a refined and welcoming surroundings, where they can find professionalism, skill and creativity.
We projected a sophisticated and elegant symbol, working on a monogram which combines the two initial letters; we designed them following the slab-serif font style on the Clarendon model, but with very rounded connections among steams and serifs.
From the two combining letters emerges a crown shape, which gives the symbol more prestige.
The typeface we designed for the name is a sans serif with square shapes, clean, neutral and compact appearance, inspired by the Microgramma model, which conveys the logo a modern look.
