Gaiosofia | Identity by Keikbureau


KEIK Bureau is a creative studio which is interested, inspired and involved in many aspects of visual communication and design research. With a clear aim for experimental design the studio was founded at 2010. We specialise in corporate identities, editorial, poster design and web/UI applications with a wide range of clients from independent professionals to bigger companies.

The Client
Gaiosofia Natural Products commissioned us to design their visual identity including their label and website. Gaiosofia was founded by people with love and faith to everything natural, harmonic, traditional, healthy. Wanting to highlight that quality is more valuable than quantity, Gaiosofia search for pure, natural and traditional products, in which there is the least human intervention possible. The company is driven by the theories of natural farming (an ecological agriculture practice institutionalized by Japanese farmer and philosopher Masanobu Fukuoka).

The Concept
It was decided to lead the design through the central philosophy of the company that pass on to their products.
Our design therefore combines symbols of nature, structured so as to subscribe and disclose the verbal and theoretical values ​​of the company.
Initially, the circular shape of the Earth reflects the periodic nature of seasons, thus symbolizing the wise function of nature itself. Dividing the circle into two equal parts we underline the harmony, between nature and the people living in balance with their environement. The lower semicircle is closed, in order to suggest the compact nature of the soil and the solid beliefs of the company. Nature feeds the roots of trees and plants with the required for their physical development components. A consequence of this physical supply are the fruits and derivatives which are symbolized by the leaves, which embrace the open semicircle.
The final symbol generates three different levels of Gaia: soil, earth and air. Each separate notation engage together to reflect harmoniously the company values​​ and create a simple but strong identity.

















Creative Direction / Design / Photography
KEIK Bureau™


Website Development
Code Armada

Date Designed
March 2013

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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