Greek Poster Design Book | A Research


Konstantina Yiannakopoulou, during her last year in art and design college she had to make a research in any subject students wanted, being very specific and write a book of 10.000 words. Her goal was to make a research on contemporary poster design in Greece for cultural events, and made this decision for two reasons. The first one refers to the fact that the bibliography for such a project was very little, and is related mainly to historic knowledge, very important as well. The second one refers to the influence of a poster, as a classical mean of communication that rises much interest to her. So Konstantina grabbed the fact of the little bibliography about greek posters and got connected with domestic designers, highly diverse, in order to get some answers of the following:

What makes a poster succesfull, what is the difference between a sheet of white paper and a poster, what does the designer add and how will the public respond? Are there any distinguisable principles? What is the secret of the designers? Does the idea for a new poster arrive in a split second or is it a ‘work of art’, created through hours of refining? What are the possibilities? Clear design, powerful interaction between text and image or maybe a total different approach? Allowing the image to play the major role or typography? What is the relationship between poster and social-interactive media? How important are posters in societies?

This book is mainly aimed at young graphic designers, students and not only, who love print design, who want to discover how a poster can make great power on people but at the same time this book is an anthology of the greek contemporary poster design, and in general graphic design.


Middlesex university
Akto art and design college
January 2012
Tutor: Artemis Roussos
Few words about Konstantina Yiannakopoulou

Konstantina Yiannakopoulou graduated from Middlesex University and owning the B.A. in Graphic Design. Constantly exploring every day life and trying to transform every thing into symbol, into music, into something that can last in one’s memory. Believing in form and communication, letters, music, science, books, vegetables, people and cities around the world. Focused on brand identities, art direction, packaging design and editorial, always open to collaborations and share anything you consider interesting, apart from requirements for free pitching or work for unethical causes, that are not considered objectively interesting. Link:

“I would like to thank all these designers that accepted my request and showed much interest while trusted me. This book belongs to me and them at the same time.
These alphabetically are: Bend, Bios, Dimitris Arvanitis, Indyvisuals, k2 design, Mixalis Katzourakis, Mnp, One Man show, Prop4g4ndh4, Red Creative.

I wanted to add many more greek designers, though i had a strict restriction of words from my college, hopefully this project will continue after that, so we will have the time by our side for more explorations.”


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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