Hoon Kim won the challenge to represent the phrase “art works” in a single image!


Hoon Kim, an RISD graduate won the national competition to create a new logotype for the National Endowment for the Arts.

Established in 1965 as an independent agency of the federal government by the United States Congress, the National Endowment for the Arts (NEA) grants funds that “support artistic excellence, creativity, and innovation for the benefit of individuals and communities.” To date it has provided over $4 billion, funding over 130,000 grants. A little over a year ago, the NEA came under the scrutiny of the design industry when it launched a $25,000-contest, accompanied by a hefty 28-page RFP that asked for speculative work, to “represent the phrase ‘art works’ in a single image.” The mantra of NEA Chairman, Rocco Landesman, “Art Works” has three meanings: “the works of art themselves, the ways art works on audiences, and art as work.” This month, the NEA has launched Art Works as what seems like a hybrid of awareness campaign and new logo. The Art Works identity has been created by Hoon Kim, principal of New York-based Why Not Smile who was selected as the winner of the contest.

The triple triangles are designed to represent the bold and memorable white ground letters A and W in all forms of communication. The process of recognizing the letters represents bridging the gap between Art Works and the audience.



The symbol is a metaphor for the three purposes of Art Works:

1. Works by Artist,

2. Art works on audiences,

3. Art workers.


Color variations based on famous works of art.
Black and white versions. One big, and one small with less circles, lines and dots for proper reduction.


Name-only version.



Source: Brand New

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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