How would you design a logo for Tanzania’s Fifa World Cup 2018?

Sofia Valvi a Greek student was asked to create a logo and a poster for a fictional world cup, that would take place in a country of her choice. She chose Tanzania as the host for the 2018 Fifa World Cup.

Tanzania is a wonderful country, with amazing landscapes, full of wildlife (with at-least 5 wildlife parks), and home country -along with Kenya- of the Maasai tribe.
The final logo is inspired by a beaded necklace of a Maasai warrior, which I came across while researching.
The colors used, are commonly used for their beadings, and also symbolize the warmth of this beautiful country, and its breathtaking coastlines.

A Maasai warrior of Tanzania. His beaded necklace was the inspiration for the final logo.


A draft of the final logo.




Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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