IBM’s Smarter Planet

IBM’s Smarter Planet campaign is a collaboration between Office and Ogilvy & Mather New York. The concept was to create a visual vocabulary for IBM. Office Inspired by IBM’s vision to help solve the world’s biggest problems, and influenced by Paul Rand’s original design vision for the company. This lead Office to develop dozens of bold, colorful, iconic illustrations to narrate a series of stories. The icons appeared in print, outdoor, and digital ads around the globe, and are featured in a Disney EPCOT attraction.


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photo: Dean Kaufman

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Office is an award winning company based in San Fransisco. Office “works with leading brands and emerging businesses to clarify their stories and create tangible experiences that will set them apart from the competition and connect with their customers.”

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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