Indian Cafe & Restaurant Branding

 

Masala Darbar, an Indian Cafe & Restaurant with a long tradition commissioned Jekin Gala to design their brand. The restaurant desires to make the experience of their customers unforgettable. The major focus is on the intimate food experience that small groups will find so special while still providing the availability of larger private rooms and spaces that can be utilized by tours and larger parties. Tradition, spices, and the deepest care in what they do is what defines Masala Darbar. The menu is varied to please the most discriminating palates, concentrating on the traditional and spicy Indian food.
It was necessary to communicate the new brand without falling into the stereotypes of the category: hot and spicy food. So, the strategy was to make this ethnic food restaurant modern and pleasing to all kinds of consumers. The typeface selected is Cheap Pine, that came out of a search for traditional fonts with a contemporary feel which reflected Masala Darbar and its tradition.
As a part of the process, I designed the new responsive website and layouts for the restaurant, that help the customers to order food via mobiles and tablets.”  Check out Jekin’s portfolio at behance.net/jekingala99

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Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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