Indian Cafe & Restaurant Branding

 

Masala Darbar, an Indian Cafe & Restaurant with a long tradition commissioned Jekin Gala to design their brand. The restaurant desires to make the experience of their customers unforgettable. The major focus is on the intimate food experience that small groups will find so special while still providing the availability of larger private rooms and spaces that can be utilized by tours and larger parties. Tradition, spices, and the deepest care in what they do is what defines Masala Darbar. The menu is varied to please the most discriminating palates, concentrating on the traditional and spicy Indian food.
It was necessary to communicate the new brand without falling into the stereotypes of the category: hot and spicy food. So, the strategy was to make this ethnic food restaurant modern and pleasing to all kinds of consumers. The typeface selected is Cheap Pine, that came out of a search for traditional fonts with a contemporary feel which reflected Masala Darbar and its tradition.
As a part of the process, I designed the new responsive website and layouts for the restaurant, that help the customers to order food via mobiles and tablets.”  Check out Jekin’s portfolio at behance.net/jekingala99

Restaurant Branding 01

Restaurant Branding 02

Restaurant Branding 03

Restaurant Branding 04

Restaurant Branding 05

Restaurant Branding 06

Restaurant Branding 07

Restaurant Branding 08

Restaurant Branding 09

Restaurant Branding 10

Restaurant Branding 11

Restaurant Branding 12

Restaurant Branding 13

Restaurant Branding 14

Restaurant Branding 15

Restaurant Branding 16

Restaurant Branding 17

Restaurant Branding 18

Restaurant Branding 19

Restaurant Branding 20

Restaurant Branding 21

Restaurant Branding 22

Restaurant Branding 23

Restaurant Branding 24

Restaurant Branding 25

Restaurant Branding 28

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

4 comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.