Minimal Posters for Wine Lists


This set of four posters was a commission from British travel brand P&O Cruises. They wanted some minimal posters to promote the new wine lists on board their cruise ships, focussing on iconic drinks that we associate with very specific parts of the world.

Designer Jeremy Harnell wanted the posters to be instantly recognisable as emblematic of the drink and location they signified, so he used famous landmarks and drinking receptacles to put viewers immediately in mind of the place he was representing.

Jeremy Harnell was born in California and based in South East England, Mr Harnell has had a number of career successes in both Music and Visual Arts. In 2007 he released his first EP under electronic music label, Moodgadget Records. That same year he was one of ten artists to make it to the finals of the Tate Tracks Awards, a campaign that asked musicians to produce a track to compliment a visual work in the Tate Modern gallery. Judges included Basement Jaxx, Graham Coxon, Huw Stephens, The Chemical Brothers, and DJ Target.
In 2011 Mr Harnell released his first full-length recording, later that year he won Best Abstract/Experimental Artist in The Peoples Music Awards, the UK’s largest independent music award show.
In 2012, Mr Harnell started Sons of Wolves ( a music and design agency that showcases his commercial work and sells a selection of print and music products. He has produced work commercially for companies such as John Lewis. In 2013 Mr Harnell was chosen to produce Glyndebourne Opera’s Annual Tour Cover, previous festival covers having been produced by Artists such as David Hockney and Grayson Perry.

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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