OP art Inspired Packaging For Casa Cardona Wines by Marçal Prats

OP art is an abstract art form which relies on optical illusion in order to fool the eye of the viewer. Embraces geometric patterns that create a feeling of movement of welling, warping, flashing or vibration. Op Art was first produced as in black-white, then later came in forms of vibrant colours. The eye’s retina and the brain, sometimes patterns can cause confusion between them both, resulting in the perception of irrational optical effects.

Casa Cardona wines are the culmination of an exciting community-born project by a group of friends from the beautiful Cardona Square, Barcelona.

Marçal Prats wanted to instil the personality of the founders in the bottles. He found his inspiration in Bridget Riley’s and Victor Vasarely’s 1960s Op-art paintings. The result is a series of experiments of lighting on illusion and perception and capturing depth and motion effects onto two-dimensional surfaces. The use of Fivo Sans Modern typeface evokes the same period—when Aldo Novarese’s Eurostile was widely used.

See more details of the Casa Cardona Wines here. Make sure to check out the interview Marçal Prats gave to The Dieline.
Inspiration – Op-art


“During the conceptual research phase, I realized that in the wine-making process, there is an outdoor period where bright sunlight is essential for growing grapes. Then comes the second part in the cellar, which in contrast, develops in the absolute darkness where the total absence of light is critical.
This duality, almost ambivalence between light and dark and black and white, evoked the Op-art process. I have always been deeply fascinated by this artistic movement, and it reached a new climax when I visited the recent Bridget Riley exhibition at the Hayward Gallery.” Marçal Prats on The Dieline



Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)