Piracy Doesn’t Work in NYC | ad campaign

With piracy drastically impacting jobs, New York is fighting back with a new ad campaign by local ad agency Fathom Communications. With the tagline “Piracy Doesn’t Work in NYC,” the campaign has taken to the streets, taxis, TVs and college campuses to get the word out to New Yorkers that digital piracy is not a victimless crime. In fact, it’s impacting the guy next door. Campaign elements include outdoor ads and improvisation-style man-on-the-street TV spotssend people to the Web site to see whether real New Yorkers still want “free” bootlegs once they know they’re impacting the jobs of fellow New Yorkers. All media is available for download on the site.



Kit Cramer, Fathom/Noah Ross, Fathom, creative directors; Shiloh Gray, Fathom, art director; Kit Cramer, Fathom, writer; Peter Sillen, Washington Square Films, director; Bob Richman, Washington Square Films, director of photography; Katie Stern, Washington Square Films, associate producer; Brett Fisher, Fathom/Alex R. Johnson, Washington Square Films/Alejandra Alarcon, Whitehouse, producers; Josh Blum, Washington Square Films/Anna Gerb, Washington Square Films, executive producers; Johnny Luisi, Whitehouse, editor; Dean Sarjent, Extreme Music, mixer; Glenn Navia, HSR, audio engineer (:30 spot); Alexis Sheehan/Moya Fry, account executives; NYC Office of Film, Theatre and Broadcasting, client.
www.fathomcommunic … stoppiracyinnyc.com

Source: Office of Film Theatre and Broadcasting anti-piracy campaign

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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