Popular Mechanics 110th Edition | Typography


Popular Mechanics asked Jordan Metcalf to do a type based design for the cover of their 110th Anniversary Edition. After an initial round of ideas they settled on a style that was a modern spin on the decorative printing styles from the era the magazine was conceived in. This is the final design Jordan sent them, but the final colours were tweaked by the client before going to print to maxamise shelf impact.

Jordan Metcalf, is a graphic designer and artist based in Cape Town, South Africa. He works both independently as a freelancer as well as collaboratively with 3 other designer/illustrators under the name “Only Today”. He has a love for typography, black & white, things made out of wood and folk music.

Below are some initial sketches, generally start on paper, and are then pulled into photoshop to be refined and layouts tweaked.


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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