Red Thread | IdN Extra 09


Navigating the labyrinth of contemporary communication design

Red Thread looks inside the Communication Design program at Swinburne University of Technology, one of the premiere programs of its kind internationally. The book focuses on the ground breaking Industry Placement program and the Honours curriculum, two components that make the course one of the most emulated for its excellence in design teaching and practice. Featuring interviews with a group of outstanding young Australian designers who have experienced the program, the book discusses the value of industry exposure in supporting the needs of industry and advancing its stakes. Essays by current staff address the program’s key emphases and its role in supporting designers transition to industry.

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15 interviews from designers + 6 Essays by current design educators
A succession of design educators has contributed to the formation of Swinburne’s communication design program, motivated by their sense of the possibility in design. Placing students in industry for a year of professional learning has provided a consistent litmus test for the effectiveness of the program. Maintaining strong links to the design industry has served to sharpen its vocational relevance. Design history and theory components have challenged students to understand the interaction between their individual actions and goals as designers and the larger socioeconomic, cultural and political structures within which design operates.

IdN Extra 09: Red Thread discuses with you the importance of education in the design industry. See how a well-known design program has forged a network of designers who have been studied in the program or contributed to it as industry employers or student mentors, and its impact on the creative economy and society.

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ISBN: 978-988-15950-5-8
Size: 210mm(w) x 270mm(h)
Pages: 128 pages

Adit Wardhana | Alex Ward | Anthony Nelson | Bianka Voigt | Daniel Peterson | Deanna German | Felicity Mitchem | Frankie Ratford | Jack Mussett & Dan Evans | John Wilson | Michael Mcmahon | Sash Fernando | Shivani Tyagi | Stephanie Mulder | Wade Jeffree | Carolyn Barnes | John Bassani | Andrew Kean | Bridgette Engeler Newbury | Keith Robertson | Simone Taffe | Nicki Wragg


Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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