RISE Dispensaries, the rapidly growing cannabis retail chain unveiled its refreshed retail brand identity completed in partnership with Turner Duckworth, a global design firm with offices in the U.S. and the U.K.
Turner Duckworth’s contributions to RISE’s revitalized brand identity were inspired by the upward momentum of the cannabis industry rising into the dawn of a new day. The international design studio used RISE’s optimistic and empowering aesthetic to create a bird-centric brand mark that embodies the healing and transformative qualities of cannabis.
The brand mark is accompanied by a bold, vibrant color palette inspired by the cannabis plant and its products, as well as a raw, textured aesthetic that is disruptive and irreverent. The plant inspired the RISE illustration style, which feels natural, bold, layered, textural, and produced by hand — a celebration of the plant.
“Good designs are creative, but great designs are inspired,” said Gavin Hurrell, Creative Director at Turner Duckworth. “We are proud to stand alongside a brand like RISE that works tirelessly to elevate the cannabis industry and the world around it. Their purpose-based work greatly inspired our vision for their reimagined brand identity, and we are excited to share it with the world.”
