RISE Dispensaries new brand identity designed by Turner Duckworth

RISE Dispensaries, the rapidly growing cannabis retail chain unveiled its refreshed retail brand identity completed in partnership with Turner Duckworth, a global design firm with offices in the U.S. and the U.K.

 

Turner Duckworth’s contributions to RISE’s revitalized brand identity were inspired by the upward momentum of the cannabis industry rising into the dawn of a new day. The international design studio used RISE’s optimistic and empowering aesthetic to create a bird-centric brand mark that embodies the healing and transformative qualities of cannabis.

 

 

The brand mark is accompanied by a bold, vibrant color palette inspired by the cannabis plant and its products, as well as a raw, textured aesthetic that is disruptive and irreverent. The plant inspired the RISE illustration style, which feels natural, bold, layered, textural, and produced by hand — a celebration of the plant.

“Good designs are creative, but great designs are inspired,” said Gavin Hurrell, Creative Director at Turner Duckworth. “We are proud to stand alongside a brand like RISE that works tirelessly to elevate the cannabis industry and the world around it. Their purpose-based work greatly inspired our vision for their reimagined brand identity, and we are excited to share it with the world.”

 

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)