Simply Compelling Packaging Design by London Studio


Packaging design is an essential component in our culture. More than just a container, packaging tells the story of a product, makes promises. An effective design that breaks away from the standards will become an eye catching one making products desirable, sellable, understandable, memorable. This is where I believe “London Studio” focuses on with their great and provocative, modern and minimalist packaging, and not only, design.

London Studio”  is a … New Zealand based creative design agency that specialises in Packaging Design for the FMCG market. “London Studio”  help local and international businesses brand and promote their products and aim to build long term relationships with their clients by producing effective, measurable results.


Packaging Design for the Family Jam Kitchen

The client’s brief…

To design the product packaging for the Family Jam Kitchen’s range of jams. The clients first priority was for us to use design to create a point of difference from other products already in the market. This needed to be achieved with an effective design that could be implemented cheaply using “off the shelf” jars.
Our direction for the design…

We knew for the range to be successful it would have to stand out and command attention on a cluttered supermarket shelf. So after researching competitive products on the market we crafted a simple piece of typography in a minimalist style to do this. The design was printed on a transparent label and this allowed the colour and texture of the jam to become a prominent selling feature of the product.

Packaging Design for the Tempest Shaving Range

The client’s brief…
To design the product packaging for the Tempest Shaving Range. A range of shaving products to be marketed towards to 25-40 year old males that like to look after themselves.
Our direction for the design…

We knew that for the packaging design of the Tempest Shaving Range to be successful needed to cut through the clutter of the supermarket shelf and command attention of the right kind of consumer. To do this we crafted a stark modern design with a dominant image that gives hint to both the order in which the products should be used and to differentiate the products from each other.

Rogue Bee Honey Packaging Design

The packaging design needed to include a transparent label to differentiate the range from other honeys in the market that use a more conventional paper label and to allow the colour of the honey to become a product selling feature. Bold colours must also be used to attract the attention of the consumer.

Packaging Design for the Pure Tea Company

A new design for the pure tea company’s range.

The client’s brief…
To update the packaging design of a range of teas produced by the Pure Tea company. With the objective of increasing shelf standout and unifying the brand.

Packaging Design for the Swiss Muesli range

The client’s brief…
To design a set of packaging cartons for the Swiss Muesli range. The new design must include a transparent window to show the Muesli through the carton and use colours to help the consumer to distinguish between Muesli flavours.

Wiseman Vineyard’s Wine Label

The client’s brief…
Design two slanted wine labels for a well known New Zealand Vineyard. Labelled under the “Wiseman Vineyards” sub-brand to a target audience of wine drinkers under 30 years old.

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

One comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.