For this week I chose to show you the portfolio of Andrei D. Robu a graphic designer based in Bucharest, Romania. Andrei specialize in lettering and brand design. He created the infamous inspiration tools: Designers Go To Heaven and Typeverything.
Andrei is a designer fascinated with the exploration of new shapes and new typefaces. We can read from Andrei’s website:
Typography today is a combination of styles. Each designer combines elements from his own visual culture to create new and original type. Starting with the need to communicate by the invention of readable type, the world today is more in search of originality. The difference between traditional typefaces and present-day is equally defined by social and political changes that the world has undergone. Previously created for simple needs and mass communication, contemporary illustrative typography speaks towards the niches that corporate culture and brands have built up.
The aim to create something complex and original is obvious but you want your viewer to decrypt your message. There are alternative recipes that viewers find themselves attracted to and as a designer, I am aware of these. Lettering design has two main purposes: to communicate a message and to create an image. The observer sees them both. It all depends on how he decides to look at them.
Typography will continue to evolve as the mainstream always embraces anything that’s cool. This is how magazines, videos and TV stations function. It is what they’re all about. But good type will always outrun trends and time.
Andrei Robu advises young creatives to do what they feel and don’t mind the trends around them. Keep experimenting… “One can never know the real value of what you’ve just done. Don’t be afraid of saying what you think. Find out what distracts you and eliminate it. Simplify.”
“Inspiration exists, but it has to find you working.”