Surreal Appeal Challenge by HUGO Create

Show us how surrealism should work today, and include the HUGO Man bottle in the design.
Every artist is influenced by historical movements in art, but to become a success in modern art you have to interpret influential eras in the style of the time. So the brief for this new challenge is to create a design inspired by the least limited of the artistic genres, surrealism. And you must interpret it in a progressive HUGO way. What should surrealists be doing today? Should you be twisting the minds of Dali and Miró? Or should you revolutionize surreal to make it really real? Here re some of the already submitted works to challenge you. But, hurry. The deadline for entries is 28 February 2011.

Winner announcement:
1 April 2011
• 10 winners are selected and each receives $500 cash.
• One overall winner will be the subject of a feature on the HUGO Create blog.
• The winner will be featured in i-D, a prestigious, urban design orientated magazine.

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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