Surreal Appeal Challenge by HUGO Create

Surreal Appeal Challenge by HUGO Create

Show us how surrealism should work today, and include the HUGO Man bottle in the design.
Every artist is influenced by historical movements in art, but to become a success in modern art you have to interpret influential eras in the style of the time. So the brief for this new challenge is to create a design inspired by the least limited of the artistic genres, surrealism. And you must interpret it in a progressive HUGO way. What should surrealists be doing today? Should you be twisting the minds of Dali and Miró? Or should you revolutionize surreal to make it really real? Here re some of the already submitted works to challenge you. But, hurry. The deadline for entries is 28 February 2011.

Winner announcement:
1 April 2011
• 10 winners are selected and each receives $500 cash.
• One overall winner will be the subject of a feature on the HUGO Create blog.
• The winner will be featured in i-D, a prestigious, urban design orientated magazine.