Stefan Asafti, a real talented graphic designer from Romania, has switched the slogans of the great brands of the modern world amongst themselves. The goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.
Pepsi vs Coca Cola
Apple vs Microsoft
Firefox vs Internet Explorer
McDonald’s vs Burger King
Nikon vs Canon
As he says “This project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.”
Please be aware that the prints presented here by the author are strictly of personal nature and are not meant to be sold for financial gain. Any recognizable logos, slogans, texts or images have therefore been used solely to express a personal view and strictly personal ideas, and not for commercial purposes. The author of the prints does not pretend to own these logos, slogans, texts or images in any way, as they are the property of the respective brands. Furthermore, these prints do not in any way pretend to represent the views or strategies of the respective brands. The views and ideas represented by these prints belong to the author and under no circumstances are they to be published without the written permission of the author.