The Greatest Brandversations

 

Stefan Asafti, a real talented graphic designer from Romania, has switched the slogans of the great brands of the modern world amongst themselves. The goal of this being to give them further meaning and to create a sort of a confusion. It is surprising how logos can influence other logos. The truth is that each pair of rivals has something in common, that something which has helped them to build one identity upon the other, this way becoming the biggest brands.

Pepsi vs Coca Cola

 

Apple vs Microsoft

 

Firefox vs Internet Explorer

 

McDonald’s vs Burger King

 

Nikon vs Canon

As he says “This project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.”

Please be aware that the prints presented here by the author are strictly of personal nature and are not meant to be sold for financial gain. Any recognizable logos, slogans, texts or images have therefore been used solely to express a personal view and strictly personal ideas, and not for commercial purposes. The author of the prints does not pretend to own these logos, slogans, texts or images in any way, as they are the property of the respective brands. Furthermore, these prints do not in any way pretend to represent the views or strategies of the respective brands. The views and ideas represented by these prints belong to the author and under no circumstances are they to be published without the written permission of the author.

 

 

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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