The Logo Book | Branding

 

The logo Book, created in June 2013 by Maurizio Pagnozzi, is part of a study project for a course in graphic design followed by the author at ILAS, Institute of Communication of Naples.
The aim of this project is a book publication, One designer, dedicated to the major graphic designers of the twentieth century, the logo Book is for an hypothetical publishing house .
The simplicity sought by the author is expressed in the arrangement of the letters which form the word Book, two letters for line enclosed by a square shape flat. The strength of the project, is entirely expressed by the shape of the letters, concentric circles that lead the eyes of the observer in an hypnotic game. Hypnotic should be reading the books published by this publishing house .The corporate color used is black, a color that recalls the elegance,but there is also a special edition in red and gold.

From this project, the author has also developed the entire font, called Strabilio.

 

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Italian designer Maurizio Pagnozzi studied graphic design at “Scuola la Tecnica” of Benevento, where he graduated with a project entitled “Anatomy of the typeface”. He continued his studies at ILAS of Naples where he studied Art Direction and Copywriting and where he attended a master classrooms in Graphic Design, he graduated in 2013 full marks with honors (110/110 magna cum laude) . During his studies he met Cristiano Vicedomini and Denise Di Nardo and with them he created the project “Macride,” a young adv agency. January 2014 he will return to Benevento at his old graphics school, but this time as a teacher of visual communication. Teaching supports the freelance activities at his studio One Design. He worked for several international clients which appreciate his direct style, clean and essential, but not devoid of meaning and contents.
Specializing in branding, corporate identity and packaging. His aim is always to create works that combines concepts with strong functional and solid executions.
In 2013 he won the Cread Portfolio Awards, his works has been published in several online galleries and inspirational books.

Portfolio: behance.net/mauriziopagnozzi

 

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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