The Price of Everything!

Book Trailer / Motion Graphics, Consumer


With countless new arrivals and launches, few categories are as cluttered as book publishing. How do you launch a new book in a way that will stand out despite a limited budget? With a video trailer. 
In his book, The Price of Everything: Solving the Mystery of Why We Pay What We Do, Eduardo Porter presents compelling observations about how people fail to appreciate just how critical prices are in shaping our lives. Their power becomes clear only when distorted prices steer decisions the wrong way. Sponge Chicago used the bar code, the key image on the book jacket and an iconic symbol of pricing, to illustrate the book’s poignant perspective. This shareworthy video incorporates arresting images and relevant subject matter to pique emotional interest and entice people to read the book.

Paul Brourman, art director/designer/creative director

Source: Communication Arts

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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