Visual Identity for ‘Blés’ Organic Wines by CuldeSac™


The Spanish studio “pairs” brand and product in the new line by Aranleón, one of the most renowned wineries in the Valencian Community, backed by the Utiel-Requena D.O. mark.

In line with its project for repositioning the Valencian brand Aranleón, CuldeSac™ has defined a new identity through packaging for the new line of Blés products –Blés Reserva, Blés Crianza, Blés Roble and Blés Joven– including the design of the labels, boxes and corks for the new bottles.

CuldeSac™, one of the most versatile studios throughout Spain, has developed a new graphic for the Blés line, one that communicates and emphasizes the main attributes of the brand: organic, Mediterranean, warm and empathetic.

The creative motivation behind this rebranding comes from the “blés”, a yellow flower native to a 120-hectare vineyard in Aranleón. In the words of Dailos Pérez, a graphic designer at CuldeSac™, “Aranleón is the fruit of a young and committed initiative with a philosophy strongly rooted in creating organic wines. Ever since the beginning, we here in the creative team have been supported in the differentiating value of the brand, in its organic wines, to generate a set of illustrations for its Blés line that is capable of faithfully transmitting the link between the winery and the organic management of its vineyards.”

The result of this conceptualization is four series of labels that establish a hierarchy for the varieties of wine, each demonstrating a different type of animal –ladybug, honey bee, butterfly and bird– and its relation to the blés flower. Each of these small organic elements is taken from the firm’s corporate red, alluding to the accent colour of the word Aranleón in its logotype.

The illustrations, drawn by hand in order to highlight the unique and natural character of the product, emphasize the importance of the natural course of nature at organically cultivated vineyards and their irreplaceable link with Aranleón.

image001 image002 image002_1 image004 Label  Aranleλn BlΓs Crianza 2_by CuldeSac Label  Aranleλn BlΓs Crianza_by CuldeSac Label  Aranleλn BlΓs Joven_by CuldeSac Label  Aranleλn BlΓs Reserva_by CuldeSac Label  Aranleλn BlΓs Roble_by CuldeSac Visual identity  Aranleλn Bles_by CuldeSac


About CuldeSac™ CuldeSac™, a strategic and creative consulting company headquartered in Valencia, develops ideas and concepts to bring added-value and business to brands. The multi-disciplinary team that makes up this creative laboratory specializes in the development and execution of unique brand experiences throughout the world.

CuldeSac™ is currently one of the most versatile studios in the Spanish creative world. Recognized internationally and a regular collaborator with premium brands, the studio explores alternative routes to carry out interdisciplinary projects on spaces, products, branding, events, communication and PR.

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Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (

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