Wonderful, Colorful Illustrations for Zepros by Charis Tsevis

 

Zepros is a modern and dynamic French media house. Zepros is covering 7 industries in 2013 (Automotive, Commercial vehicles and trucks, building, renewable and traditional energy, Supermarkets, Traditional food, Fast food) and will soon have 10 titles. Zepros is available in print, web, smartphones and tablets.

Visual Designer Charis Tsevis,  has been commissioned by HAVAS360 (Havas Group France) to create several illustrations for the Zepros 2013-2014 advertising campaign. The campaign title is “L’info pro qui réussit à tous” (“The information pro who manages everything). The whole campaign has been based on a neo-futuristic, neo-cubist style.

“Credit for this kind of artistic expression is always due to artistic movements like Italian Futurism, Aeropittura, Movimento Arte Concreta and other modernist movements. I am always mentioning my teachers Nino Di Salvarore, Carlo Nangeroni, Augusto Garau for having introduced me to Gestalt psychology and to the love of pure form and color. Garau’s studies on “Continuum Cromaticum” and Rudolf Arnheim’s ideas about color harmony are behind the color palettes and juxtapositions.” Charis Tsevis

 

The Final Illustrations:

The Loudspeaker

 

Thumbs up!

 

The pencil

 

The cupcake

 

The pen (unfortunately not used)

 

The victory-peace sign (unfortunately not used).

 

The applications:

The final layouts for print and outdoor media.

           

 

The web banners and graphics.

           

Credits:
Illustration: Charis Tsevis
Advertising campaign: HAVAS360
Art director: Damien Guiol
Copywriter: Jean François coutier
Director of Creation: Stephane Morel

More info:
Havas360
Zepros

Many thanks to Saida Maalou and Damien Guiol

Maria Papaefstathiou

VISUAL DESIGNER since 1996 and blogger since 2010. Living in Athens, Greece. She has been focusing her research on poster design and particularly on social poster design and portrait design. Her main poster project is a series of posters celebrating great personalities of traditional and popular culture in Greece and Jamaica. These include actors, singers, musicians, poets etc. This is an ongoing project. “I believe that design is a powerful tool that we designers can use to spark enthusiasm, change mindsets and bring positive actions to our world and our culture”. FOUNDER AND EDITOR OF GRAPHICART-NEWS.COM BLOG. She carefully curates high-quality designs, illustrations, and art, from all over the world that will teach and provoke other designers. Many consider her blog to be an exceptional educational tool. CO-FOUNDER OF THE INTERNATIONAL REGGAE POSTER CONTEST which was launched on December 2011, partnering, the creative activist Michael Thompson aka Freestylee. (www.reggaepostercontest.com)

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